Mike Taber – Business Hacks & Epic Wins – MicroConf Europe 2014

The MicroConf Europe 2014 Hub Page has notes on all the talks and additional information.

Webseite: AuditShark.com / SingleFounder.com
Twitter: @singlefounder
Slides: here

Social Media

  • Why is a Twitter strategy important?
    • It expands your footprint
    • you make bigger waves when you publish content
  • The #1 secret to increasing your audience: Follow more people
  • Tools used:
  • Follow people using TweetAdder
    • 100-200 follows per day maximum (Maximum of 2,000 followers total)
    • Follow people following influencers in your niche
    • 7 days later: Unfollow people who don’t follow you
    • Thank people for following you
      • They will favorite it
      • They will retweet it (additional reach)
      • They will reply to you

Finance Automation

  • Success causes problems – e.g. having 3 different business entities
  • “You know, I’ve never really liked paying bills” – so I stopped doing it
    • Outsourced paying for bills
    • Work ON your business, not IN your business
  • Plan
    • Identify & document everything that needs to be handled
    • Build a process for it
  • Execute
    • Execute the process at least once to find flaws in the process
  • Review
    • Constantly review the process
    • Early iterations require more oversight
  • Give Authority
    • Empower your employees/VAs/contractors
    • Give power to change the process
  • Give Guidance
    • provide general guidelines for how the business works
    • Have a strategic operating document
    • Document the whole process thoroughly, so others can pick up
  • Give Praise
    • They are doing you a favor, thank them for it
  • Start with an MVP – Minimum Viable Process
    • e.g. put all your invoices in a post box and hand the box to your VA

Content/SEO Automation

Personal Development

  • Increase productivity: “What if you only had 4 hours to do all your work?
  • Parkinson’s law: “Work expands so as to fill the time available for its completion”
  • Limiting your time for tasks, increases your productivity
  • Personal Fulfillment: “What makes you get up every day?
    • Play to your strength
    • structure your business accordingly
  • People prefer a known bad outcome to an unknown outcome
    • Step out of your comfort zone
    • Benefits of trying new things:
      • Build self-confidence
      • Boosts courage
      • Cures boredom
      • Satisfies urge to grow
      • stimulates brain
      • increases productivity

Overall Health

  • Three Pillars of Health
    • Sleep: 7-8 hours / night
    • Exercise: (150 minutes moderate OR 75 minutes vigorous) AND 2 days muscle training
    • Eating: 1600-2500 calories/day
  • If you fail at one, the others will be influenced by that –> downwards spiral
  • Specific strategies
    • Stop evening & weekend work
    • Scheduling: go to bed at specific time, schedule exercise
    • No late night snacking; try to eat healthy
  • These strategies work, because
    • they give your brain what it needs to function properly
    • they reduce stress
  • Hormonal imbalances might cause you all sorts of trouble – with no easy way out of it
  • You can’t help other people if you can’t help yourself

Questions & Answer

  • Have you done any research of value of having more Twitter followers?
    • I am driving them to my email list – that is valuable to me
    • Provide valuable content in Tweets; intersperse with promotions
  • What workflow have you for content to tweet out?
    • Take from other websites
  • What test did you go through to get diagnosed with your hormonal imbalance?
    • Simple blood test from your doctor

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About Christoph

Christoph lives in Munich, Germany and is bootstrapping his own SaaS application as a part-time entrepreneur.

He likes to write on this blog about anything of relevance to single-founder bootstrapped software startups.


  1. “Leverage internal data for SEO” -> is that about identifying the keywords which drive the highest number/highest quality traffic to your site and then setting up pages for that? (e.g. Bingocardcreator saw that lots of people get to the site looking for halloween bingo cards, and that gave him the idea of setting up the separate site?)

    • Christoph says

      Hi Ramin,

      not quite. “Halloween Bingo Cards” were keywords where Patrick went all out and bought a domain. The idea is to use data you have available internally to create 100s (non-spammy) webpages. These webpages will pick up long-tail traffic from Google.
      Patrick made close to 1,000 pages with a scalable process and a VA.
      Here is the webpage where he links to all the bingo cards templates he created: http://www.bingocardcreator.com/popular



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