Patrick McKenzie (Patio11) Newsletter Archive

Patrick McKenzie (Patio11) is giving out great advice in his newsletters (You probably knew that part already). But did you ever end up in the situation where you thought “Damn it! Patrick wrote about that topic a while back.. now where is that newsletter?”. Yet  you couldn’t find the right one in your inbox or maybe you lost all of them because your HDD crashed.

Well, I surely did. But since I can view all the newsletter on the web, I’ll start an archive for all the greatness that is Patrick’s newsletter.

Thanks to Matthew Lehner for letting me know there is already an archive page online. I’ll keep mine up so you guys have a small summary for each email

Main Newsletter

• Making Your Writing Work Harder For You (19.05.2014)
  Tips on implementing a content marketing strategy
• Stomp the heck out of your customer’s main objection (21.12.2013)
  Copywriting /conversion optimization tips centered around on customer objections. Repetition works, images >> claims
• How much optimization is the right amount? (13.12.2013)
  how to get your product business going; start with ONE customer and NO optimization
• Validating product ideas before building them (20.09.2013)
  Customer development; start as service, not as software; write text before you write code
• Why You Aren’t A/B Testing… And How To Start This August (05.08.2013)
  common objections that cause people to NOT do A/B testing and how to overcome them
• Long-Term Revenue Growth is harder than short-term revenue growth (26.07.2013)
  general tips on how to make more money with your SaaS business
• Dissecting great sales copy for productized consulting (12.07.2013)
  copywriting tips for productized consulting (info products)
• Productizing a freelancing / consulting business (28.06.2013)
  What a consulting company can learn from a product business
• Steal these tactics of successful consultants to sell your SaaS (21.06.2013)
  What a product company can learn from a consulting business
• The Black Art Of SaaS Pricing (12.05.2013)
  Great tips on pricing your SaaS product: packaging, charge more, test pricing
• Rainy Day Ideas For Things You Can Build To Grow Your Business (10.05.2013)
  small marketing “features” you can implement to grow your business: dunning emails,  admin dashboard, send emails to users who are within 20% of their quota
• Releasing Software More Frequently Than You’d Think Is Sane (10.01.2013)
  the benefits of continuous deployment
• A Free Chapter From My New Book On Selling Software (29.12.2012)
  Tips on decreasing churn in your business
• How I Started And Grew My Software Consultancy (19.11.2012)
  How to increase your (hourly) rate as a consultant: charge for value, charge weekly, get testimonials / case studies after finished products, scaling a consulting business
• Hacking Lifecycle Emails: discount ends today (05.10.2012)
  contains a case study of implementing lifecycle emails
• Reactivating Users With Lifecycle Email (20.09.2012)
  use lifecycle email to “achieve happy use of the software offering”
• The Two Best Conference Presentations I’ve Ever Given  (07.09.2012)
  Short version: You should go to Business of Software 😉
• How Software Companies Can Use Email to Delight, Educate, and Profit (20.08.2012)
  Start using lifecycle emails and drip campaigns
• Three A/B Testing Case Studies That Doubled Sales for SaaS Businesses (13.08.2012)
  how Patrick increased the revenue of 3 consulting clients
• You Can Successfully Sell Your Software To Big Enterprises. Here’s How. (04.08.2012)
  How to sell your software to the big players. How the enterprise purchasing cycle works, dealing with objections

-Christoph