Small Data Science – Marc Hoffmann – MicroConf Europe Talk Recap

The MicroConf Europe 2015 Talk Recaps can be found on the central “hub” page.

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Slides:

Talk Recap

• The hypothesis is a testable assumption
  • Shopify shops need adwords help (difficult to test)
  • Shopify shops use adwords help (easier to test, look at shopify marketplace)
• Use all background knowledge you can get
• Reason Backwards / Pattern Matching
• Use the “right” statistics (mean vs median)
• Use heuristics
  • Find most important reason and ignore the rest

-Christoph