The MicroConf Europe 2016 Talk Recaps can be found on the central hub page.
Website: startupsfortherestofus.com
Podcast episode:
- MicroConf Las Vegas 2017 will be 2 conferences back-to-back
- Traditional MicroConf: April 10+11
- MicroConf Starter Edition: April 12+13
Four Unfair Advantages for Faster SaaS Growth
- Why is it that HitTail got traction so quickly?
- All 4 are unfair advantages, but one is a requirement for fast early growth
- “The only real competitive advantage is that which cannot be copied and cannot be bought” – Jason Cohen
Be Early
- Most common unfair advantage
- works only temporary – especially if you talk about your success
- feasible in small or emerging markets
- requires swift execution
- Examples
- Baremetrics
- Balsamiq
- Bidsketch
- WooThemes
- Basecamp
Who You Know
- Your network
- People willing to endorse, promote, advise, or intro you
- You know people that competitors cannot access
- Examples
- AppSumo
- Clarity.fm
- WPEngine
- CartHook
Who Knows You
- Your audience
- An existing customer base
- People who know, like, and trust you
- Examples
- SumoMe
- Edgar
- KISSMetrics
- LeadFuze
- Drip
Growth Expertise
- Tactics, Strategy, Experience in growing a business
- Examples
- Qualaroo
- Buffer
Not Unfair Advantages
- great design/UX
- technical or design skills
- Money
- an uncopyable idea
- domain expertise
- passion/interest/time/focus
[…] Mike Taber & Rob Walling: Startups for the Rest of Us […]