Startups for the Rest of Us – Mike Taber & Rob Walling – MicroConf Europe 2016

The MicroConf Europe 2016 Talk Recaps can be found on the central hub page.

Website: startupsfortherestofus.com

Podcast episode:

  • MicroConf Las Vegas 2017 will be 2 conferences back-to-back
    • Traditional MicroConf: April 10+11
    • MicroConf Starter Edition: April 12+13

Four Unfair Advantages for Faster SaaS Growth

  • Why is it that HitTail got traction so quickly?
  • All 4 are unfair advantages, but one is a requirement for fast early growth
  • “The only real competitive advantage is that which cannot be copied and cannot be bought” – Jason Cohen

Be Early

  • Most common unfair advantage
  • works only temporary – especially if you talk about your success
  • feasible in small or emerging markets
  • requires swift execution
  • Examples
    • Baremetrics
    • Balsamiq
    • Bidsketch
    • WooThemes
    • Basecamp

Who You Know

  • Your network
    • People willing to endorse, promote, advise, or intro you
  • You know people that competitors cannot access
  • Examples
    • AppSumo
    • Clarity.fm
    • WPEngine
    • CartHook

Who Knows You

  • Your audience
  • An existing customer base
  • People who know, like, and trust you
  • Examples
    • SumoMe
    • Edgar
    • KISSMetrics
    • LeadFuze
    • Drip

Growth Expertise

  • Tactics, Strategy, Experience in growing a business
  • Examples
    • Qualaroo
    • Buffer

Not Unfair Advantages

  • great design/UX
  • technical or design skills
  • Money
  • an uncopyable idea
  • domain expertise
  • passion/interest/time/focus

 

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About Christoph

Christoph lives in Munich, Germany and is bootstrapping his own SaaS application as a part-time entrepreneur.

He likes to write on this blog about anything of relevance to single-founder bootstrapped software startups.

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