How I Tripled My Windows Software Revenue In 3 Days – Anders Thue Pedersen – MicroConf Europe 2015 Talk Recap

The MicroConf Europe 2015 Talk Recaps can be found on the central “hub” page.

Website: timeblock.com
Twitter: @andersthue
Slides:

Talk Recap

• I was really bad running a business for the first 11 years – got better in the last 6 years
  • The most destructive force in the universe – besides the Death Star – is shame
  • MicroConf changed it for me!
    • Expanding the comfort zone
    • Sense of belonging
• shame resilience
  • Dave Collins talking about TSR Watermark Image before teardown: “Finally a really crappy website”
  • Cleaned up the website
  • Removed the free version
  • Improved the copy
  • Went from $300/week to $900/week
  • Changes done in one evening AT MicroConf
• Why did I not do that before?
  • Requires knowledge
  • Requires courage and shame resilience
  • Requires you to reach out and say help
• Last day of MicroConf / Takeaways
  • Split ego and product/business
  • Started failing, stopped being a failure
  • Kept raising my hand asking for help
• Today:
  • 150 sales/month
  • $4500 revenue/mo
  • 5 minutes support /day
  • 2 hours of coding /month

-Christoph