Nathan Barry – Zero to $5,000/month – MicroConf 2013

The MicroConf Hub Page with links to all the notes for all the talks can be found here.

Speaker: Nathan Barry

• eBook revenue curve is essentially one short spike and then rapidly approaches zero (at best a low plateau)

Webapp Challenge

• rules
  • start without an idea
  • build to $5,000/month in MRR
  • 6 month deadline
  • only spend $5,000 of my own money
  • only work on it 20 hours a week

Lessons Learned

1. Teaching is the best form marketing
2. Only sell to a market you have something to teach
3. It’s not customer validation till you have their credit card
   1. “That is a cool idea” IS NOT ENOUGH
   2. “I would probably buy that” IS NOT ENOUGH
   3. “I would pre-order that” IS NOT ENOUGH
4. Being your own customer is wonderful
5. Transparency works
6. Focus on making your customers successful

Current Success Level

• $1,513 monthly recurring revenue
• 32 paying customers

-Christoph