Nathan Barry – Zero to $5,000/month – MicroConf 2013

The MicroConf Hub Page with links to all the notes for all the talks can be found here.

Speaker: Nathan Barry

  • eBook revenue curve is essentially one short spike and then rapidly approaches zero (at best a low plateau)

Webapp Challenge

  • rules
    • start without an idea
    • build to $5,000/month in MRR
    • 6 month deadline
    • only spend $5,000 of my own money
    • only work on it 20 hours a week

Lessons Learned

  1. Teaching is the best form marketing
  2. Only sell to a market you have something to teach
  3. It’s not customer validation till you have their credit card
    1. “That is a cool idea” IS NOT ENOUGH
    2. “I would probably buy that” IS NOT ENOUGH
    3. “I would pre-order that” IS NOT ENOUGH
  4. Being your own customer is wonderful
  5. Transparency works
  6. Focus on making your customers successful

Current Success Level

  • $1,513 monthly recurring revenue
  • 32 paying customers

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About Christoph

Christoph lives in Munich, Germany and is bootstrapping his own SaaS application as a part-time entrepreneur.

He likes to write on this blog about anything of relevance to single-founder bootstrapped software startups.


  1. […] Guest Speaker – Nathan Barry: "Zero to $5,000 / month" […]

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