Ryan Delk – Beating the Revenue Cliff: How to Drive Ongoing Product Revenue – MicroConf Europe 2014

The MicroConf Europe 2014 Hub Page has notes on all the talks and additional information.

Webseite: Gumroad.com
Twitter: @delk
Slides: here

Revenue Cliff

• All digital products produce 90% of revenue in first 2-3 weeks
• Applies to digital products across all genres and industries

Evergreen Content

• Produce great content that will be great for years to come
• Josh Kaufman does great content marketing
  • TEDx talk video on Youtube: First 20 hours
  • reading list on the best business books
  • they drive 50% of revenue – worst month: $20,000 / promotion: 0 / baby: 1
• content needs to be:
  • valuable
  • free
  • shareable
  • similar

keep your content relevant

• you need to update it every once in a while
• e.g. Discover Meteor – $250,000 sales at 26.81% conversion rate
• Every update to the book created a spike in sales
• Drip email campaign
  • very long-term, regular, valuable content
  • binary outcome: They buy the book or they unsubscribe

Have Tiered Pricing

• Have multiple price points / tiers
  • allows you to upsell and increase LTV

Cross Promotion

• Brennan Dunn does that well with his products (Book, masterclass, SaaS)
• Develop an ecosystem (products for the same audience)

Questions & Answers

• Do cross promotion on email lists of partners

-Christoph