3 Emails to Boost Your MRR – Christoph Engelhardt – MicroConf Europe 2016

The MicroConf Europe 2016 Talk Recaps can be found on the central hub page.

Website: SaaSEmailMarketing.net
Twitter: @itengelhardt
Slides: http://saasemailmarketing.net/microconf-slides.pdf

• Good E-Mail Habits
  • Personalize your message
    • Use their name in the emails
    • Use the name in the main content
  • Always follow up
    • If it’s worth sending it once, it’s probably worth sending it a 2nd time
    • For example: Re-Send this to people who did not open the first one
• 3 Email to boost your MRR
  • Signup Abandonment Emails
    • 2-Step Signup
      • 60% stop at Credit Card info
      • You have their email address from step 1
      • Send them e-mails
      • ~10% lift in conversion rate
      • Offer a free trial without credit card requirement if they don’t sign up after the first e-mail
  • Trial Extension Emails
    • Typical user: signs up, toys around a bit, becomes inactive
    • Should you charge or should you let them go?
    • Offer them to extend their trial!
    • (You can do this manually, just ask them to respond and extend the trial by hand)
  • Value Demonstration Emails
    • Churn is a major problem for most SaaS business
    • Users don’t recognize the value they’re getting out of your product
    • Find a correlation between your key metric and dollar amount
      • “Prevented 13 no-shows results in $910 revenue”
      • “You’ve invoiced $5,000 in the past week. You’re paying us $49… your ROI is amazing!”
    • Ideally customers can print it and go to their boss and get promoted because of the great tool they introduced
• Check out the book: SaaS Email Marketing

-Christoph