Mojca Mars: “Strategic Growth – How to strategically grow your business with Facebook Ads” – FemtoConf 2017

The FemtoConf 2017 Notes and recaps can be found on the central hub page.

Website: SuperSpicyMedia.com
Twitter: @mojcamars

• I don’t want to work with companies that just want to spend money on Facebook
  • I want to work with companies that want to see results from Facebook

Why Facebook Ads? 

• Level playing field
• Bigger budgets != better results
• Effective
• Profitable
• Unlimited opportunity for scaling
• Some results: 
  • Campaign 1:
    • LTV: $500
    • CPA: $26
  • Lead Generation: $0.4 per lead
  • Campaign 2:
    • Ad spend: $1,000 (1 month)
    • Revenue: $5,000 (first month!)
    • Total Revenue: $80,000

But how?

• #1 Mistake…
  • Just starting to sell to people
  • You’re selling to a cold audience that doesn’t even know what your product does
• Build trust
  • Trust is a highway towards increased sales
• How to build trust with ads? 
  • Funnel
    • Share Value
    • Lead Magnet
    • Promotion
  • Goal of the funnel: Qualifying your audience
• 3 Steps: 
  • Facebook Ads account
  • Facebook Pixel on your webpage
  • Facebook Page
• Facebook Audiences
  • Existing Audience: Custom Audiences
    • people who visited your website (tagged by Facebook Pixel)
    • OR created from an email list
  • New Audience
    • Lookalike Audiences
      • based on an existing audience generated from email list
      • but different people!
    • Interest/behavioral targeting

Share Value

• Target Audience: New Audience
• how to share value: Valuable content (blog posts, videos)
• Goal: build trust
• Video content is incredibly cheap right now to promote

Lead Magnet

• Target Audience: new audience & existing audience
• What Lead Magnets: 
  • Checklist
  • Cheat Sheet
  • PDF collection of your best blog posts
  • eBook
  • Free chapter of an ebook
• Goal: Collect emails
• Use retargeting

Promotion

Things to do later today

• Implement Facebook Pixel
• Create a lead magnet
• Develop and implement ads for lead magnet
• Invest $50 – $200
• Run ads for 2-5 days

Ideas

• “Are you scared of losing work if you’d charge more? Learn how to avoid being seen as a cheap commodity and let’s double your rates together!”
  • Everyone wants to make more money
  • “scared” is a great emotional word
• “Let’s say it as it is: Using paper time cards is incredibly inefficient. So why not eliminate them completely with ClockShark?”
  • background picture of a construction worker – target audience relates to that
  • Powerful slogan in the foreground
• “Time tracking shouldn’t be rocket science. With ClockShark, it’s far from that. You can now track using GPS software. Easy”
  • again same approach for the visuals
• “Have you hit a plateau in your service business? Learn about 5 key strategies that will give you a competitive edge in your market and leave your business thriving”
  • CEO Warrior
  • CTA: [FREE] 5 Secret Game Changing Strategies
  • Social proof in picture: “As seen on…”
• “We’re uncovering our secrets! Find out about ONE tactic that can get you 1,000 email subscribers in 30 days! We tested the technique and it works!”
  • ConvertKit
  • CTA: “Get 1,000 email subscribers in the next 30 days (or less)!”
  • communicating the dream
• “Are you tired of headaches that come with email marketing? There’s an easier and more enjoyable way to grow your business. Try ConvertKit!”
  • CTA: “ConvertKit: Email marketing, made easy!”

Need Help? 

• superspicymedia.com/fbads

-Christoph