The most sincere form of flattery: Useful & effective website ideas to make your own – Dave Collins – MicroConf Europe 2015 Talk Recap

The MicroConf Europe 2015 Talk Recaps┬ácan be found on the central “hub” page.

Website: softwarepromotions.com
Twitter: @thedavecollins

Dave published a shortened version of his talk here: The most sincere form of flattery: Useful & effective website ideas to make your own

 

Talk Recap

  • “Good artists copy, great artists steal” – Picasso
  • “The only art I’ll ever study is stuff I can steal from” – David Bowie
  • We know our websites are important
    • But we settle for “Meh” – why is that?
    • Open your eyes to the design – beyond copy and popups and attention grabbers
  • Get the originality for your website from copying!
    • Swipe file
    • Copy & Paste vs. Copy & Expand & Paste
  • What’s the first thing a website does?
    • give a good first impression!
    • make clear what you DO!
    • make REALLY clear what you DO!
    • focus on the pain
  • Why Do you do what you do?
    • Was offered a pay check with a substantially higher salary
    • SEO is kind of boring
    • Looked at our own website: “Does it communicate our why?”
    • never allow users to think “… What do I get now?”
    • Websites without email capture are a waste
  • Who are you targeting?
    • adjust your language to your audience
    • Use Avatars
  • Logos
    • no one cares about your logo
  • Not getting stuck
    • Don’t leave your website visitors hanging
  • Make it easy
    • forms need to be obvious, quick
    • reduce nav items where possible
  • About what?
    • People like “About Us” pages with pictures of staff
  • Balance
    • need to include what is important on website
    • we need to conform to standards
    • BUT: Stand out
  • Nudges are good
    • the easier it is, the more likely people are going to use it
  • Differentiation through identity
    • Dove’s “Real Beauty” campaign
  • Clarity beats Clever all the time
    • have obvious headlines

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About Christoph

Christoph lives in Munich, Germany and is bootstrapping his own SaaS application as a part-time entrepreneur.

He likes to write on this blog about anything of relevance to single-founder bootstrapped software startups.

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