Jaimee Gilbertson – Talk Recap FemtoConf 2019

Website: FEInternational.com
Twitter: @jmegilbertson

A Successful Exit: 4 Lessons from hundreds of millions in deals

• Universal truth: “We are all going to leave our business someday.”
  • retirement
  • want to start something new

• Document everything
  • Metrics
  • Track financials
• Test, test, test
  • remove single points of failure
  • Still thriving in 10 years

• listen to those who pay you the most
  • build for your biggest customers

• Sell while you’re still growing
• Exit before you become stagnant

What is a business worth?

• Multiple of Seller Discretionary Earnings (SDE)
• SaaS: 3-6x annual SDE
• Content: 2-4x annual SDE
• E-commerce: 2-4x annual SDE

-Christoph